Willow Warriors: Stepping Up for Child Protection

This February, the Willow team and community is coming together to move with purpose. Through a virtual step challenge, we’re committing to walking daily to raise funds and awareness for Bravehearts, an organisation dedicated to the prevention of child sexual abuse.
As a child-focused business, protecting children and supporting families is at the core of everything we do. This challenge is about more than steps — it’s about using our voices, our platform, and our community to stand up for child safety. Throughout the month, we’ll be sharing our walks, progress, and conversations online, encouraging others to learn, engage, and support a cause that truly matters.
Every step we take represents our commitment to safer childhoods, stronger communities, and a future where children are protected, heard, and supported.

